Quick facts:

Founded in: July, 2010
By: Jelleke Cremers (NL), Martijn
Vermin (NL) & Carl Matsson (S)
Where: The Netherlands
Launched: November, 2010
About newfreshnice



Easy as pie. is an online portal offering an easy-to-use overview of the worlds finest, most stylish and fun online stores in the fields of fashion, interior design, travel and stuff (gifts & gadgets). is an initiative of Swede Carl Matsson and Dutch natives Jelleke Cremers and Martijn Vermin; three friends with an international background in fashion, lifestyle and design. All three of them were fed up with using search engines for hours and hours or scanning through an endless amount of blogs whenever they wanted to buy something special online, or book a holiday off the beaten track.
They decided to change this and founded
So here it is: a personal selection of the worlds best and most remarkable online stores, complemented with specials, tips and editorial content by the team and other contributors.


Always wanted to know where that famous stylist gets her clothes, where you can find that exclusive interior brand, how to book that hidden design hotel on that far away location, or how to surprise your friends with a gift that you won’t find in every local store?


In three words; new, fresh, nice.

Think we missed a store or subject? Feel free to tip us. We’re always looking for your input.



Jelleke, Carl & Martijn